About I'm The HBIC LLC
As a creator myself, I understand the nuances of content creation and the importance of a personal touch. My monthly recap videos and lifestyle posts have cultivated a loyal following who appreciate my candid, relatable style.
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Whether I’m strategizing for a major brand or crafting my own content, my goal is always the same: to create memorable experiences that resonate and inspire. I’m excited to share my journey with you and look forward to potentially working together to achieve great things.
Before I'm The HBIC
I’ve had the pleasure of working with top brands like Mozilla, M.A.C. Cosmetics, and Visa, leading campaigns that have garnered millions of views and significantly boosted engagement. My approach combines data-driven insights with creative storytelling, ensuring that every piece of content is both impactful and authentic.
Work Experience
2022-2024
Vice President Director, Social Strategy
Digitas
Lead multiple teams to develop social media and marketing strategies while enabling brands to move at the speed of culture in support of creating engaging content to captivate audiences across experiences.
2021-2022
Director, Social & Creative Strategy
Whalar
Lead and directed team on digital trends, platform features, and consumer insights to develop strategy, generate messaging, and educate cross-functional teams.
2019-2021
Sr. Content Marketing Strategist
Trifecta Nutrition
Lead and created innovative marketing campaigns focused on increasing awareness, leads, and conversions.
2016-2019
Social & Influencer Relations Manager
Mozilla
Developed and executed social media campaigns and influencer programs for Mozilla, Pocket, and Firefox brands to increase brand awareness and user acquisition.
2012-2016
Public Affairs Officer
Consulate General of Canada, San Francisco
Created a connection with the Northern California & Hawaii regions political officials and communities as a liaison for Canada’s business development, political, and non-profit interests