Social Media Management
Client
305 Fitness
Industry
Role
Health & Wellness
Manage 305 Fitness Instagram including: developing social strategy, content creation, video editing, and community management
About
As Social Media Manager for 305 Fitness, I led a comprehensive social media strategy focused on managing the brand's Instagram presence across multiple locations (NYC, Philly, DC, Los Angeles) and their digital app offering. This project required balancing national brand presence with location-specific promotions while maintaining consistent messaging.
My approach centered on three strategic pillars:
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Brand integrity maintenance
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Reach expansion
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De-intimidation of the studio experience
The
Approach
For content creation, I developed a multi-faceted strategy that included:
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Creating original video content with concept development and full editing
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Sourcing and amplifying user-generated content that showcased authentic dance experiences
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Developing instructor-focused content that humanized the brand
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Leveraging cultural moments and trends to increase relevance
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Implementing humor and relatable "it me" content to build connection
For content creation, I developed a multi-faceted strategy that included:
-
Creating original video content with concept development and full editing
-
Sourcing and amplifying user-generated content that showcased authentic dance experiences
-
Developing instructor-focused content that humanized the brand
-
Leveraging cultural moments and trends to increase relevance
-
Implementing humor and relatable "it me" content to build connection
Audience engagement was a priority throughout the project. I maintained active community management by:
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Highlighting and engaging with user content, which built stronger community bonds
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Creating interactive stories that encouraged participation
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Responding to comments and messages promptly to foster conversation
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Showcasing diverse dancers to make the brand more approachable and inclusive
For performance analysis, I implemented a regular reporting system that tracked:
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Reach and growth metrics (achieving 144% increase in reach)
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Engagement rates
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Content performance across different formats and themes
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Audience demographics and behavior patterns
Results
My strategic planning contributed significantly to business objectives by:
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Increasing brand visibility through trend alignment and cultural relevance
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Breaking down barriers to entry by showcasing the fun, approachable aspects of the experience
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Supporting multiple locations through cohesive yet localized content
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Building stronger community connections that translated to higher customer retention
